Blog & Insights
Launching soon with insights on marketing intelligence and data-driven strategy.
Stay Tuned for Marketing Insights
We're working on valuable content about marketing attribution, AI-powered analytics, incrementality testing, and strategies to maximize your marketing ROI.
What to expect:
- Deep dives into marketing mix modeling and attribution
- Case studies and real-world marketing strategies
- AI and machine learning in performance marketing
- Industry trends and expert perspectives
Get notified when we publish
Preview: What We're Writing About
The Truth About Marketing Attribution
Why last-click attribution is broken, how multi-touch attribution falls short, and what marketing mix modeling reveals that other methods miss.
AI in Marketing: Beyond the Hype
Real-world applications of AI in marketing analytics, from predictive forecasting to automated insights that actually drive decisions.
Incrementality Testing 101
How to prove marketing's true impact with geo-lift tests, holdout experiments, and incrementality measurement strategies.
Budget Allocation That Actually Works
Data-driven frameworks for distributing marketing budget across channels, campaigns, and initiatives to maximize ROI.
Expected launch: Q1 2026